To help you gain the best possible open & click-through rate during this time we have created a list of the features and our best tips you should use:
Create targeted lists
Our segmentation tool will allow you to segment your lists using the data you have collected. You can even segment your lists using basic data such as gender, interests, latest products bought and more. Once you have created your segmented lists you can then create emails which are specifically aimed at them. By doing this it will help to make your emails stand out as they will be more relevant to your target audience.
Get festive with your design
You can cater the design of your emails for your segmented groups by changing your email design, content and offers to better target each audience. Of course there are also some other design tips you should consider during this festive time of year.
- Include new navigational links in your email such as gifts for him and gifts for her. This will make it easier for your recipients to be taken to your website to find out suitable products to buy as gifts.
- Use festive colours to make your email stand out as your standard newsletter just won’t make the cut at this time of year.
- Get festive with your images; we have over 40 Christmas images for you to use via our embellishment and smart element sections.
Testing your email is a must as there are lots of different email clients that your subscribers may use. As email clients render the HTML code used for your emails in their own way it can result in changes to the way it displays. To make sure your email looks exactly as you intend it to, you can use our Inbox Preview tool as that will show you exactly how it will look in over 14 different email clients, including an iPad and iPhone.
Find out what works best
Use our A/B testing feature to find out what works best with your subscribers. While using this tool you can test different email designs or subject lines to see which test gains the best open or click-through rate, the winner will then be sent to the remainder of your mailing list. If you would like some tips to create your perfect subject line then view our recent blog by clicking here.
Continue the communication
You can use our auto-responders to continue the communication with your subscribers. When they click or even just open your email, you can have another email automatically sent to them. This is a very effective tool to use on the run up to Christmas as you can setup click auto-responders for products within your email. Once a product has been clicked, you can then have another email automatically sent to the subscriber which can display more information and similar products your subscriber's may want to purchase.
Sit back and relax
Once you have followed the advice above you can relax knowing that you have done everything possible to achieve the best results.